Nearly all major browsers have a private browsing setting. These exist to hide the browsing history from other users on the same computer. Many people think that private browsing or incognito mode will hide both their identity and browsing history from internet service providers, governments and advertisers. They don’t. These settings just clear the history on your system, which is helpful if you’re dealing with sensitive personal information on a shared or public computer. { -brand-name-firefox } goes beyond that.