You may have heard about tracking primarily in the context of advertising. However, it’s also a powerful tool when it comes to the spread of false information. Why is that? When you browse the internet or your social network feed, your behavior, interests, contacts in some instances and more are tracked by various parties across websites in order to create an extremely detailed profile of you to sell to others without your knowledge or consent. These profiles are used for personalized advertising but can also serve to present any kind of targeted information to you.

Ikatúkuri rehendu oñeñe’ẽramo jehapykueho rehe hetavejey marandu ñemurãgua jerére. Upéicharamo jepe, avei ha’e tembiporu oikoitéva emoherakuãséramo marandu japuguáva. ¿Mba’ére oiko? Eikundahakuévo Ñandutípe térã marandukuéra nde ava ñandutietápe, nde reko, nerembipota, reñe’ẽkuaaha hetajey, ha hetave ohapykuehova chupe heta mba’apohaguasu ñanduti rendápe omoheñói hag̃ua mba’ete ndereheguaitéva ikatúva oikuave’ẽ ambuépe nde eikuaa térã emoneĩ’ỹre. Ko’ã mba’ete ojeporu oñemoheñói hag̃ua ñemurã mba’eteéva, hákatu avei ojapokuaa ohechauka hag̃ua oimehaichagua marandu.