You may have heard about tracking primarily in the context of advertising. However, it’s also a powerful tool when it comes to the spread of false information. Why is that? When you browse the internet or your social network feed, your behavior, interests, contacts in some instances and more are tracked by various parties across websites in order to create an extremely detailed profile of you to sell to others without your knowledge or consent. These profiles are used for personalized advertising but can also serve to present any kind of targeted information to you.

You may have heard about tracking primarily in the context of advertising. However, it’s also a powerful tool when it comes to the spread of false information. Why is that? When you browse the internet or your social network feed, your behaviour, interests, contacts in some instances and more are tracked by various parties across web sites in order to create an extremely detailed profile of you to sell to others without your knowledge or consent. These profiles are used for personalised advertising but can also serve to present any kind of targeted information to you.