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mozilla_org • en • firefox • more • misinformation.ftl misinformation-tracking-advertising |
en
You may have heard about tracking primarily in the context of advertising. However, it’s also a powerful tool when it comes to the spread of false information. Why is that? When you browse the internet or your social network feed, your behavior, interests, contacts in some instances and more are tracked by various parties across websites in order to create an extremely detailed profile of you to sell to others without your knowledge or consent. These profiles are used for personalized advertising but can also serve to present any kind of targeted information to you.
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bs
Vjerovatno ste čuli za praćenje uglavnom u kontekstu oglašavanja. Međutim, to je takođe alat koji ne treba zanemariti kada je u pitanju širenje dezinformacija. Zašto? Zato što dok pregledate internet ili sadržaj na društvenim mrežama, vaše ponašanje, interesovanja, u nekim slučajevim kontakti i još mnogo toga se prati kako bi se napravio izuzetno detaljan profil, bez vašeg znanja ili saglasnosti, koji se dalje prodaje drugima. Ovi profili se koriste za pružanje personalizovanog oglašavanja, ali se mogu koristiti i za predstavljanje svih ciljanih informacija.
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